White label copywriting for BMSU Coaches

You don’t need just a copywriter, you need a StoryBrand Certified Guide and Copywriter. I’m Chris Bourland, Guide since April 2018, and I write copy that your clients will love. 


Schedule a Call
You’ve just sold marketing services to a new client. Congrats! But… now what?

Will you write all the copy yourself? Is that really the most profitable way to spend your time?

Or perhaps you’re at capacity with other projects and clients. You need to hand off some of the work to keep from drowning.

Maybe, in the end, writing just isn’t how you want to spend your time working. Whatever your reason for seeking a white label partner, I’m here to help.

What is “white labeling”?

In a white label partnership, I write copy that you then present to the client as though it were yours. Simply take what I’ve written, apply your branding, and it’s done!

When I white label for BMSU Coaches, they can sell more services, bill for more work, and thrill more clients – without ever typing a thing!


Things I write:

BrandScripts & More

I use the StoryBrand framework to bring your client’s message to life. You’ll get BrandScripts, one-liners, and elevator pitches that capture the client (and their audience).

Website Wireframes

Start putting StoryBrand messaging for your clients with wireframes for a new or redesigned site. My templates are clear, compelling, and easy for designers to implement.

Lead Generators

Get the sales funnel started the right way with an irresistible lead generator. Specializing in PDF articles, I’ll help you create a marketing asset that your clients can use to get real results.

Sales & Nurture Emails

Finally, give your clients the emails they need to turn readers into buyers. Relying on StoryBrand and Business Made Simple principles, these emails will leave clients smiling.

Three easy steps to copy clients love!

Let’s Talk

Click the link below to schedule a meeting.

Tell me what you and your client need.

I’ll Write

I’ll craft clear, compelling copy.

As a white labeler, I’m as visible or invisible as you want.

Clients Love You

Make your customers happy and sell more services.

All without ever touching a keyboard.

What’s included in the price?


No need for keeping track of the clock on our calls. My project prices include time for meeting you, reviewing with you, and reviewing with your client (if you desire).


When projects require research, I crack the books! All prices include time for gathering information, learning about the market, and reviewing the competition.


Let’s make sure we nail the words. My prices include up to two rounds of revisions. Your clients will have confidence that everything says what it needs to say.

Things I’ve written:

What are BMSU Coaches saying?

Chris took my client’s message and transformed it into amazing collateral. My client was impressed, which made me look like a rockstar, and I was so glad I could trust Chris to handle it to perfection!

Erika Bryant

“My clients loved Chris’s wireframe. When they saw it, their jaws hit the floor! They had never seen their site look so good or read so well.”

Kim Bowers

StoryBrand Certified Guide since April 2018

By using the elements of successful storytellers, the StoryBrand framework helps create marketing that works.

guide badge chris bourland


CLEAR messaging that makes sense to customers and brings them into your story.



SIMPLE copy that is easy to understand, based on a powerful message, and that carries your voice.


COMPELLING words that customers enjoy, and that make them want to do business with you.


Let’s talk writing!

Just click the link below to set up a meeting through Calendly. Simply pick a date/time that works for you!